Business success is hard to achieve – and harder still to sustain.
Just being really good at what you do isn't enough. Your competitors are good, too. Like you, they offer excellent products, services and solutions. They have read the same marketing books, attended the same sales training programs you've been to – and they are constantly trying to persuade your clients and prospective clients to hire them instead of you. How can you deal with this constant competitive attack? How can you ensure that, when a client decides to buy, you are who they think of first?
You build and sustain success by taking your business relationships to the highest, most valued level – the Ally Relationship. An Ally Relationship puts you in the room and in the conversation when your client decides to buy – and that means, you get the business.
This site has one purpose only: to enable you to decide for yourself how – if at all – Ally Relationships can contribute to building and sustaining your business success. If you don’t find what you need to know here, email us and we will respond.

Ally Relationships Webinar
with
Tony Putman
2011
Develop your competence in building Ally Relationships. Agenda here.
What: Package of two one-hour sessions designed for accountants and consultants.
When:
August 10 & 17, 2011. 1:00pm-2:00pm EDT.
September CANCELLED
October 12 & 26, 2011.
1:00pm-2:00pm EDT.
Cost: $199
Ally Relationships Webinar
Agenda
- What is an Ally Relationship, and why does it matter to your business?
- What really distinguishes an Ally from everyone else.
- What to do -- and not do -- to build an Ally Relationship.
- Getting started on the right foot.
- The 4 traps and how to avoid them.
- Turning an interview into a conversation -- with practice.
- Staying out of the Expert Box -- how to add value without having "the answer."
- Getting the next meeting -- and the engagement.