BOOK

Fun to read, engaging and very practical, Ally Relationships was written with one end in mind: to contribute to the sustained growth and success of your business.

Success in a service business is hard to achieve, and harder still to sustain. Ally Relationships takes you “behind the curtain” to see exactly how the most successful service providers build and sustain their success. You will learn:

  • What is your “crown jewel” asset, and why it is under attack.
  • How you can consistently stand out from your competitors when your clients decide to buy.
  • How to take your business relationships to the highest and most valued level – quickly and effectively.
  • Keys to success, and traps to avoid.
  • Specific “Operating Principles” for developing an Ally Relationship – and the business that goes with it.

AVAILABLE
November 2007

Advance praise for Ally Relationships:

“A perfect blend of the profound and the practical, Ally Relationships will completely transform how you manage valued relationships!   Get ready to have your influence soar and your impact multiply!"
Chip Bell,  Author
Magnetic Service

“This book is intended for professionals who want to operate at the top of their game. It focuses on developing Ally Relationships – one of the most important skills a professional can learn. As an Ally you are on the field, helping your clients tackle their most important challenges, instead of  merely yelling advice from the stands. Bottom line: it’s the difference between being engaged or just responding to RFPs.”
Jack Russi, Vice Chairman and Regional Managing Partner
Deloitte & Touche USA LLP

“Ally Relationships is a quick and fun read, but don’t be deceived – this is an important and genuinely original book. This is not the same old sales training with a new glossy package. It’s a powerful and practical way to build and sustain success”
Gordon Hecker, Vice President, Chief Marketing Officer
Nationwide Financial

“Building Ally Relationships across multiple industries has enabled me to create strong coalitions in the areas of corporate responsibility and sustainability, and to affect positive, systemic industry change.”
Heidi McCloskey, Global Sustainability Director, Nike
Co-Founder, The Organic Exchange

“I have been selling professional services for years and Tony Putman's book was so good I read it through twice in one sitting. What an empowering book! Now I need five more copies of the book for my partners!”
Steffie Allen, Board Chair, Women's Vision Foundation,
President, The AthenA Group, LLC

“Ally Relationships work.  They are effective.  They are profitable – my clients have used this approach to develop many millions of dollars of business. But don’t take my word for it – read this book, and  see for yourself how Ally Relationships can improve your business.”
Charles S. Stuart, Author of Essence Marketing

“Tony Putman is an outstanding coach, mentor, and teacher. His simple yet hard hitting approach has changed the way professional services firms operate: from static and reactionary to proactive and informed. The book you have in your hands is the single most important thing you will read all year.”
Alyssa Freas, Ph.D., President and CEO
Executive Coaching Network, Inc.