Anthony O. Putman – his friends and clients call him Tony – is the internationally acknowledged  authority on creating Ally Relationships between service providers and clients.

For the past 30+ years Tony has helped the leaders of service businesses gain and sustain competitive advantage in their market. His clients have ranged from one person practices to some of the largest firms in the world, including IBM, Ford Motor Company, Deloitte & Touche, Nike, Health Partners, Bell Labs and the United States Department of Defense.

His first book Marketing Your Services: A Step-by-Step Guide for Small Businesses and Professionals (John Wiley & Sons, 1990) is recommended on over 100 websites and is currently in its 18th printing.

Ally Relationships: The Key to Sustained Success for Your Service Business (Burns Park Publishers, 2007) is scheduled for publication in November 2007.

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